My Brown Baer Cub is my brand. And just as it indicates, it is my name, my baby, my husband, my family, my history, my future, my business – a representation of everything I have that I am proud of and who I am.
Recently, I took a photo of Mattelyn that in my opinion, symbolized My Brown Baer Cub perfectly. (If you want to read more about the name selection, you can read the About section of my blog. The short of it is, Baer is my maiden name. Brown is my married name and Mattelyn is our little brown baer cub we are raising). I just loved the photo I took of Mattelyn in a lineup with her stuffed animals. She was 6 months old and it captured perfectly how small and adorable she was at that moment in time – a moment in time that forever represents my heart. I am having it printed for her nursery. But I also decided this would be a perfect logo for my brand…it stands for and conveys love, creativity, inspiration, quality and integrity through one simple, beautiful moment.
I took the photo and sent it to my dad (a retired graphic designer at University of Illinois for 30 years at Engineering Hall) and asked him if he would be able to make the photo “line art” for me so I could use it as Vector artwork to have it printed on things. He created the line art from the photo for me. And I fell in love with it even more.
So I now have my logo and it is represented so wonderfully because it is my own photo that I took of my sweet little daughter Mattelyn and my dad’s artwork and design. The composition is a perfect symbol of what my brand is and what it stands for – quality, love, creativity, inspiration and integrity in one simple drawing that is so much a part of who I am.
This is one of my most treasured pieces now. Long dreamed of and it is all falling together not by plan or mission, but by INSPIRATION.
I hope you are inspired every day. I would love to hear what inspires you and your comments on this post.
XO ~ Stephanie